Blogger outreach is a model where businesses collaborate with bloggers to create content that promotes both the blogger and the business. This type of content comes in many forms, like blog posts, social media posts, infographics, and videos. Valuable and compelling content will promote success in blogger outreach.
Attaining effectiveness in blogger outreach requires a mutual relationship between the business and the blogger. People trust blog recommendations more than what they come across on social media. So, how can you tap into this opportunity to enhance your business’s success? This post will answer your question and help improve your blogger outreach.
Before you begin, understand that blogger outreach is a time-consuming process. Prepare to commit time and resources for this method to work for your business. Also, remember that building relationships takes time. So, be patient and consistent in your efforts.
Here are some tips on how to make your blogger outreach journey successful.
1. Find High-quality Blogs
Your business model determines the niche you will pick for your blogger outreach. For example, if you are in the fashion industry, look for blogs about style and trends. They are the ones your target audience reads. Targeting insurance products to a beauty blog might not be too effective.
The quality of a blog goes beyond its design. Content, search engine ranking, and followers are the indicators to use. The real task is getting your articles published on such blogs. You may want to outsource your blogging outreach to an expert or SEO agency.
2. Have Realistic Goals
What do you want to achieve for your business? Your target might be to increase brand awareness, get more leads, or improve your search engine ranking. Use your goal to design an actionable strategy for your campaigns. That will give you direction and help you track your progress.
Your goals also determine the kind of bloggers you want to engage. For instance, if your goal is to increase brand awareness, you will look for bloggers with a large following. To rank your business, you need bloggers who write about topics related to your industry and have good domain authority.
Your expectations must be realistic from the start. Blogger outreach is a long-term process that requires patience and consistency. You cannot dream of getting overnight success.
3. Design an Engaging Pitch
Now that you know your target bloggers and what you want to achieve, it is time to reach out and pitch to them. Before you start, take some time to understand their blog posts and the kind of audience they have. That will give you an idea about what topics to pitch.
Find specific details on their guest post guidelines. Most blogs will have a dedicated section for that. Follow their guidelines to avoid getting your pitch rejected. Also, your pitch must be engaging and capture the blogger’s attention. Create at least three versions of your pitch and send them to various bloggers.
4. Follow Every Lead
Your pitch is not the only thing that will get you noticed. You must also be proactive and responsive to every opportunity that comes your way. For instance, if a blogger asks you for more information about your product, be prompt in sending them the details.
In some cases, bloggers might not reply to your pitch at all. Do not give up and move on to the next one. You never know when they will need content, and your pitch might be the one they want. Continue sending them follow-up emails at regular intervals.
5. Present Your Value
What does the blog owner get when they feature your product in their posts? Offer value, such as a discount on your products or services.
Your pitch must highlight what the blog owner will gain from working with you. For example, if you are in the food business, you can offer to provide recipes featuring your products. If you run a hotel, you can give a complimentary stay to the blog owner.
How you present your offer makes all the difference. Be clear about what you can provide and how it will benefit the blog owner. Being specific will increase your chances of getting your pitch accepted. For instance, avoid saying, “I can offer a discount on my products.” Instead, say something like, “I will give you a 20% discount on my beauty products.”
6. Measure Your Achievement
How do you define success? Establish the metrics you will use to measure your progress. That way, you can track which areas are doing well and determine what to improve. Also, set a timeframe for your goals. Getting one post in two months means you must step up your game.
Metrics you can use include the number of blog posts, social media shares, backlinks, and leads. These metrics will help you understand if your efforts are bearing results. If not, consider changing your strategy.
Blogger outreach can be an effective way to promote your business and achieve your marketing goals. However, you must have realistic expectations, design an engaging pitch, and ensure you engage the best practices. Measure your achievement to track your progress.