Digital marketing is all about connecting with your audience in the most effective way possible. In order to do this, you need to have a clear understanding of the different types of digital content that are available to you and how you can use them in your marketing strategy.
As a marketer, you know the importance of using high-quality digital content in your marketing strategy. But what exactly constitutes “high-quality” digital content? And what are some specific types of digital content that you can use to boost your marketing efforts?
Let’s take a closer look at both of these questions.
First, let’s define what we mean by high-quality digital content. Generally speaking, high-quality digital content is any type of content that is interesting, well-written, and provides value to the reader. It is the kind of content that people will actually want to read, as opposed to skimming or outright ignoring.
So what are some specific types of digital content that you can use in your marketing strategy?
Here are 12 types of digital content you can use to take your marketing to the next level:
1. Videos
There is no other medium as successful as videos. 90% of all successful content is a good video. Videos are a great way to connect with your audience on a more personal level. They’re engaging, entertaining, and can be used in a variety of ways, from YouTube ads to social media posts. They’re also an effective tool for increasing website traffic and boosting your search engine ranking.
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2. Blog Posts
One of the most popular types of digital content are Blog posts. Blog posts are a great way to share your brand’s story, provide valuable information, and build relationships with your readers. When it comes to blog posts, it is important to make sure that they are well-written, informative, and interesting. Furthermore, make sure to target a specific keyword or phrase to optimise your post for search engines.
3. eBooks
eBooks are another great type of content you can use in your marketing strategy. They are an effective lead generation tool – you can offer an eBook in exchange for a prospect’s contact information. They’re perfect for providing in-depth information on a topic, and can be used as lead magnets to drive traffic to your website.
4. Whitepapers
Whitepapers are similar to eBooks, but they tend to be even more in-depth and focus on a specific issue or problem. They’re great for B2B companies and can be used to generate leads and build authority in your industry. When it comes to whitepapers, it is important to make sure that they are well-researched and informative.
5. Case Studies
Case studies are an excellent way to showcase your company’s successes. They tell a story of how your product or service has helped a real customer solve a problem or achieve a goal. When used correctly, case studies can be a great way to build credibility, generate leads, and close sales.
6. Infographics
Infographics are a great way to simplify complex information and make it more visually appealing. They’re highly shareable, making them an effective tool for reaching a wider audience. When it comes to infographics, it is important to make sure that they are well-designed and informative.
7. Webinars
Webinars are a great way to provide valuable information to your target audience and build trust and credibility with them. If you have expertise in a particular topic, a webinar can be a great way to share that knowledge with your audience and position yourself as an expert in your field. They can also be used to generate leads and close sales.
8. Podcasts
Podcasts are a great way to reach a wider audience, as they can be consumed on the go. They’re also an effective tool for building relationships with your listeners. When it comes to podcasts, it is important to make sure that they are well-produced and informative.
9. GIFs
GIFs are a great way to add some fun and personality to your marketing strategy. People love sharing GIFs – they’re easy to share and they’re often pretty funny. When people share your GIFs, it’s a great way to get your brand in front of new people. GIFs can be used for a variety of purposes – to show off a product, to tell a story, to show off your brand personality, or just to make people laugh. There’s really no limit to what you can do with a GIF.
10. Images
Images are worth a thousand words, especially when it comes to marketing. The right image can capture the attention of your audience and communicate your message in a way that words alone cannot. There are many ways you can use images in your marketing strategy, from using photos in your social media posts to creating infographics and even making videos. They help break up text, add visual interest, and can be used to drive traffic to your website.
11. Tweets
If you’re not using Twitter in your marketing strategy, you’re missing out on a huge opportunity to connect with your target audience. Tweets are a great way to share your company’s news, insights, and thought leadership. You can tweet about your latest blog post, product, or service and then encourage others to join in the conversation. This is a great way to build relationships with potential customers.
12. LinkedIn Posts
LinkedIn posts can also be a great way to generate leads for your business. If you include a CTA that encourages readers to sign up for your newsletter or download a white paper or e-book, you can quickly and easily grow your list of potential customers. Your LinkedIn posts are also a great opportunity to show off your brand personality. Whether you’re sharing company news, highlighting a customer success story, or sharing a fun infographic, make sure your posts always reflect your brand’s unique voice and tone.
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Final Words
As you can see, there are many types of digital content you can use in your marketing strategy. The key is to mix things up and keep your audience engaged with fresh, relevant, and engaging content. Experiment with different types of content and see what works best for you. With so many options available, there’s no excuse not to have an effective and engaging digital marketing strategy.