CPC Full Form In Digital Marketing

CPC Full Form In Digital Marketing

CPC Full Form In Digital Marketing

Digital marketing is an essential part of any business’s overall marketing strategy. It encompasses all marketing activities that use digital technologies to reach and engage customers.

Full form of CPC – Cost Per Click

Cost per click (CPC) is a pricing model in online advertising, where advertisers pay a set fee for each time their ad is clicked. CPC is a common pricing model in search advertising and display advertising.

In search advertising, CPC bids are used to determine how much an advertiser pays for each click on their ad.

In display advertising, CPC prices are set by the publisher, who decides how much they want to charge for each ad view.

In both cases, CPC prices are auction-based, meaning that the price is determined by the market. The highest bidder pays the CPC price, while the second-highest bidder pays the next highest price, and so on. Advertisers can set a maximum CPC bid that they’re willing to pay for each click.

CPC is an important pricing model because it allows advertisers to control how much they’re willing to spend on each click. It also allows them to budget their ad spend more effectively. CPC is a popular pricing model because it’s simple to understand and easy to track.