Each social media platform has its speciality, Instagram is known for visual-based content, and similarly, LinkedIn is known for its professional vibe. And due to the uniqueness of LinkedIn, many businesses are opting to embed LinkedIn feed on website.
There are various tools currently available in the market that help you in collecting a LinkedIn feed from the desired source and displaying them in a presentable manner on the website. Many brands are enjoying great benefits from this strategy and are in the process of establishing their online presence.
So, if you are still unsure about this strategy and looking for some strong reason for adopting this approach, you have arrived at the right place. In this blog, you will find some of the major benefits of this strategy that might clear your doubts about this strategy.
Benefits Of Embedding LinkedIn Feed On Website
There are various benefits associated with this strategy, but we have filtered some of the major benefits that might convince you to embed LinkedIn feed on website. So without any further ado, let’s dive into it.
#1 Improve the visual appearance of the website
LinkedIn has a wide range of content, including images, text, and videos. So, when you add these contents to the website, it adds that visual appeal to your website and has the edge over your competitors. The various range of content also works as a tool to impress the visitors and create an ever-lasting impression on their minds.
#2 Makes the website more engaging
Another aspect of this strategy is that it makes the website more engaging and interesting. With different types of content and information, visitors are likely to stay on the website and say engaged with the content. Also, the LinkedIn feed makes the website more informative, helping your brand establish an impressive online presence.
#3 A simpler way to provide information related to your brand
LinkedIn is a great platform that provides a space for the brands to provide all the information and updates about their businesses and upcoming events. By opting to embed LinkedIn feed on website, you can provide all the information to a large set audience, so even someone who isn’t aware of your LinkedIn presence can still know about your brand’s Linkedin updates through your website.
You can use this space to inform about the vacancy in your company, provide the latest accomplishments of your brand, create hype about upcoming events, and more.
#4 Provides a sneak into your LinkedIn profile
With the LinkedIn Widget for website, you can create that awareness around your social media presence. So when you showcase your feed from your profile, you provide a bridge towards your online presence from your website. It helps create awareness of your social media presence among your website visitors, assisting you in strengthening your online presence.
In Conclusion
Brands are paying serious attention to improving their online presence simply because eCommerce and online marketing are the present and future. So, if you haven’t yet integrated your website with LinkedIn, then it is the right time to do it. Various tools such as social media aggregators help you in this cause and make your embedding process manageable and straightforward.