Winning a case in a court with forged documents is like employing a claque in the courtroom. Sadly, this happens to everyone in the world but still has a marginal success ratio. On the other hand, solid evidence wins the judge’s heart and everyone present in the room. Similarly, social proof is the ideas you apply online on your site that verify your genuineness.
Social Proofing your website or an online store on Amazon is all about influencing others with your honesty. People get to know you better with pieces of evidence that fall in your favor. Besides, no one can deny your efforts and services when real people applaud you in all forms, shapes, and sizes.
Social proofs for eCommerce websites and other online channels have various forms. Some common ones include customer reviews, expert analysis, referrals, scores/ratings, social media, and certification from famous companies. These matter so much that even an mobile app development agency UAE -based firm consider adding social proofing elements in the apps. Hence, you should be aware of the different social proofs you can add to your website. The most popular ones are as follows:
1. Case Studies
The no.1 social proof you can think of is your case studies. It sorts things out for your clients who measure your competency by looking at the elaborate process. Also, these are data-driven processes that help customers analyze the quality of your products and services respectively. Besides, these are often sought alongside portfolios and help you balance the scale for demonstrating your top-drawer services.
2. Clients’ Testimonials
These are appraisals written by customers in simple English. Testimonials are bigger and better than reviews, as these are usually shown on websites. These are like advertisements but entail a buyer who has bought the product or service. A testimonial is a well-written statement that praises the company for its services or talks about a product’s good features. These are sales pitches to help the brand or business endorse its legitimacy online. For instance, we can easily search for the website development services by reading on-site testimonials.
3. Customer Reviews
These are among the most popular social proofs on the internet. Customer reviews are all about a user’s/ buyer’s experience with the product or service. We also call these customers’ feedback that allows others to know about the crucial information before going for the purchase. Popular reviewing platforms include Google Reviews, Trustpilot, Amazon Reviews, Yelp Reviews, Facebook Reviews, Yellowpages Reviews, and TripAdvisor Reviews.
4. Social Media
Undeniably, social media is the biggest social proof we can apply these days. After all, it has the word ‘social’ well integrated into its system. Every startup and big company on the internet can use Facebook, Instagram, Twitter, Snapchat, YouTube, and other similar networks to their best advantage.
5. Trademark Symbols and Icons
Yes, you heard that right! Company symbols and amazing logo design are some of the greatest contributing factors for social proofing. These allow users to know about you and your business. Thus, these should look professional with details and show traces of artistry, dedication, and resourcefulness. Popular examples include the Facebook logo, Coca-cola logo, Pepsi brand, Google, Nestle, etc.
6. Brand Storytelling
You cannot ignore the fact that compelling stories attract hundreds and thousands of visitors to your platform. Therefore, hire extremely good writers that have the best creative skills. We all know that brand storytelling is a crucial part of marketing that has considerable effects. It’s one of the most successful social proofs to date you can use.